Equipping you for AdventureFjallraven: Backpacks, Totes, Outdoor Jackets & Pants
Founded on the idea that camping packs should be durable and wearable,
Fjallraven was born to fulfill a need for high-quality hardworking outdoor equipment. As a child, Ake Nordin (the founder) loved spending time outdoors but struggled with his backpacking equipment. His pack wasn't structured enough to be worn comfortably, so he redesigned it. After military service and years of product testing, Ake opened a shop above his family's flat and called his new company Fjallraven, which means "Arctic Fox".
From humble beginnings, Fjallraven have grown to be the biggest outdoor apparel company in Scandinavia and loved by all Swedes for the quality construction, simple clean lines, and classic designs. Fjallraven backpacks, clothing, and outdoor equipment are all made using the highest production quality. They continually strive to expertly equip people to adventure, even in our modern world. Fjallraven fabrics are still waxed and hold their own in the outdoors or in urban life. While other companies are looking for the next best thing, Fjallraven sticks with what works - durable materials, quality construction, and classic design. At OutlandUSA.com we love the durability of Fjallraven apparel and packs and value their company mission and the way they do business.
Always striving to get their customers outside, while also remaining aware of their environmental footprint, makes them one of the most conscious, well made, and fashionable companies in the outdoor industry right now. If you have any questions about Fjallraven bags, the "waxed" fabrics, or about a specific item, reach out to us and check out our Fjallraven video below.
Fjallraven, Easy to Love - Hard to Say!
Fjallraven is a brand that is easy to love, but can be hard to pronounce. This video introduces the brand, shares a little history and most importantly finally answers the question of how do you say Fjallraven correctly!